RAVE is a lifestyle energy drink brand that aims to present ideas and new products to meet the new generation’s lifestyle related to travel, activities, and work. In addition, Rave is prioritizing to show a different image to complete the identity of the new generation who wants to be different.
RAVE wants to be a part of the new generation society with its own identity and wants to be a part of that helps support the new generation to have a better life. Activities and campaigns that RAVE has done are designed and developed specifically for the new generation.
RAVE is inspired by electronic dance music, a special music culture that is unique. RAVE wants to be a part of this genre of music culture and wants to be involved in creating new experiences for electronic dance music followers in the future as well